27 Nov 08 4 Companies That Can Provide You With Behavioral Targeting Technology
July 14th, 2008
By: Guest Editor
Tracking down your target market has never been as easy as it is today. It is far easier to convert a visitor into a customer if they are already interested in your business. Here are four companies that can provide you with behavioral targeting technology to track down your target market. “Remember to do your own research because what might be right for some will not be right for all” says Jared Lansky.
1. Right Media
Right media set the tone for digital advertising and has exploded since being created. It was the first and the largest exchange marketplace for all buyers and sellers and has been a terrific company for people to receive technology from. You can run your entire ad campaign through this company or enhance the one you already have going. There is nothing better than evolving on something you have already developed.
2. AdECN
This company is the only real-time, auction based neutral exchange for online display advertising. It works much like a stock exchange in that all members exchange buys on the exchange for its advertisers and sells on the exchanges for its publishers. The great thing about this company is you will get the best possible liquidity for your advertising efforts. You will find better efficiency and less waste with the Behavioral Targeting technology that this company has to offer.
3. TRAFFIQ
This company made a vision come true of an efficient value-driven marketplace that connects buyers and sellers for optimized ad yield, while producing a maximum return on investments at the same time. Their model features searchable blocks of inventory auctioned days, weeks, and months in advance. Sellers can list their traffic according to highly targeted niches, while buyers can quickly find exactly what they are looking for.
4. AdBrite
AdBrite reaches over 85 million online visitors across over 60,000 sites all based off of a single buy. You will be able to reach your target consumer thanks to this company’s behavioral targeting technology and network of sites. All you have to do is tell the company who you would like to target and they will help you find them. In addition, you can see every site that your ads have been run on so you can control which sites you keep your ads on and which ones you halt.
Digital advertising has taken precedent over all other forms of advertising online today. “Massive reach and the ability to track performance. What else could a marketer want?” says Jared Lansky who has been in the industry for years.
Tags: AdBuySell, jared lansky, Online Advertising
