July 14th, 2008
By: Guest Editor
Tracking down your target market has never been as easy as it is today. It is far easier to convert a visitor into a customer if they are already interested in your business. Here are four companies that can provide you with behavioral targeting technology to track down your target market. “Remember to do your own research because what might be right for some will not be right for all” says Jared Lansky.
1. Right Media
Right media set the tone for digital advertising and has exploded since being created. It was the first and the largest exchange marketplace for all buyers and sellers and has been a terrific company for people to receive technology from. You can run your entire ad campaign through this company or enhance the one you already have going. There is nothing better than evolving on something you have already developed.
This company is the only real-time, auction based neutral exchange for online display advertising. It works much like a stock exchange in that all members exchange buys on the exchange for its advertisers and sells on the exchanges for its publishers. The great thing about this company is you will get the best possible liquidity for your advertising efforts. You will find better efficiency and less waste with the Behavioral Targeting technology that this company has to offer.
This company made a vision come true of an efficient value-driven marketplace that connects buyers and sellers for optimized ad yield, while producing a maximum return on investments at the same time. Their model features searchable blocks of inventory auctioned days, weeks, and months in advance. Sellers can list their traffic according to highly targeted niches, while buyers can quickly find exactly what they are looking for.
AdBrite reaches over 85 million online visitors across over 60,000 sites all based off of a single buy. You will be able to reach your target consumer thanks to this company’s behavioral targeting technology and network of sites. All you have to do is tell the company who you would like to target and they will help you find them. In addition, you can see every site that your ads have been run on so you can control which sites you keep your ads on and which ones you halt.
Digital advertising has taken precedent over all other forms of advertising online today. “Massive reach and the ability to track performance. What else could a marketer want?” says Jared Lansky who has been in the industry for years.
June 12th, 2008
By: Guest Editor
In this digital day and age, companies all over the world want to stay ahead of their competition and to do this they need business tools that are effective. One of those effective tools is mobile marketing. This method of advertising gives businesses everywhere a way to reach those they need to in an effective manner. They can easily use this method to market their products or services. There are other reasons why this form of marketing works and Jared Lansky explains it to you here.
So, here are the reasons why this form of marketing works.
One: Convenience – Most people these days have so much to do and not enough time to do it in already. Mobile advertising lets people receive information about things they want when they want them. Plus, people always have their cell phones with them. Being able to receive things on their phones is a lot more convenient to them because they don’t have to try and get online to find out what they want to know.
Two: You can target your audience. In other words, you know that you will be sending messages to people who know how to use cell phones, instead of to people that don’t have a clue how these devices work. Also, due to the activation process that is used for consumers to read these ads, you will know that the people who receive them are interested in your products or services.
Three: Mobile advertising adds a personal touch that makes it a very effective form of marketing. When you send a message to someone’s cell phone you will be sending it directly to them and not to a lot of different people at once. This adds a personal touch and is very effective to get people to click on your ad and actually buy from you.
Jared Lansky knows how popular mobile advertising will become and wants you to know it too. It is a very effective method of marketing that more and more businesses will use in the future. So, when you want to effectively spread the word about your products or services, you definitely want to get in on this form of marketing method.
May 25th, 2008
By: Guest Editor
Having a digital camera allows you to take some amazing pictures. But even then, sometimes the pictures do not come out the way you would have hoped. With technology continuously advancing, there is a wide array of digital photography software out there to help you create a masterpiece.
Photo editors are computer programs that allow you to manipulate and change a photo to your liking. You can add graphics, change the style and format, and eliminate things you wish were not in the picture. Jared Lansky says you can create completely new images that seem to be real life or revamp a picture already taken.
With so many forms of editing software out there, all software offers a little something different. If you are going to be editing an image, the steps you will take include masking, edge detection and composting activities. This is where you can change the image color, eliminate red eye, and further modify different layers.
It is the layers that you would be amazed at how you can edit. Most people do not realize that there are multiple layers pasted over each other. With digital photography software, you can manipulate these layers by the digital flow work mechanism. If you are editing a 3D image, each layer can be edited without affecting the overlying or underlying layers whatsoever.
Another common editing technique according to Jared Lansky is scaling, which is modifying or altering the size of an image. If you opt to decrease or increase the size of the image, you are conforming the scaling activity. This has everything to do with pixel identity and the pixel ratio.
If you choose to delete certain portions of the photo, this is known as cropping. Cropping allows you to zoom in on a certain aspect of the photo while deleting everything else around it. This way you can focus on a specific part of the photo that you want to come up.
Some of the more advanced forms of software allow you to completely manipulate the photograph. You can throw in effects such as black and white, blurred vision, or brighten a photo. Other effects you can throw into a picture include giving a neon glow, a blurred overlay, or a filtered background. While none of this is necessary, it can certainly liven up a photo and give it style.
As mentioned, there is a wide variety of digital photography software to choose from. There is software for enhancing, correcting, manipulating, organizing, and sharing different photographs you have taken. And in the end, Jared Lansky believes you will come up with a photograph to last a lifetime.
May 20th, 2008
By: Guest Editor
When a biasness or company is looking into advertisements, it would be safe to say that they have heard of and are considering the use of online advertisements. After this thought the next is usually how much does it cost to advertise online? Or the question of is there an industry average rate? The best advice that Jared Lansky can give you is to contact the site and ask for their rate card or media kit.
The one thing that needs to be understood about asking this question is that in general a rate card is a starting point for rate negotiations. It is what the site would prefer to see and have advertisers pay. You may be able to get a better deal then what their rate card suggests because there are more sites competing for ad dollars then there are advertisers.
Jared Lansky says you should always ask if the rate they are offering you is the best rate they can give you. You really don’t have much to lose, it’s as simple as them saying yes, then you deciding to invest or look elsewhere.
There are times where a site may become more negotiable and flexible with offers. This can usually happen when you’re spending or will spend more than forty thousand dollars on a single property, the site has excess ad inventory, as indicated by their running affiliate ads, barters or house ads, you’re willing to commit to a multi-month or long-term ad placement with the site, or it’s near the end of the month, quarter or year and the sales reps need to hit their quotas.
There are also times that a site is less likely to negotiate. For example, when the site is being represented by an agency or rep firm, the site is sold out of ad inventory for the next thirty to sixty days, or you as an advertiser are seeking to do the minimum dollar size test buy. With everything learned, for the most part low rates are generally had between twenty five cents CPM to two dollars CPM.
Jared Lansky wants you to know that it is important to know there is no such thing as an average rate for advertising online. It really comes down to what you are willing to pay or not willing to pay in order to reach your market. Make sure to call around and compare rate cards. You have the upper hand for the most part when finding a place for your advertisements.
March 29th, 2008
Author: Danny Wirken
Nowadays, a lot of people are clicking into the Internet daily. A good number of this activity has a lot to do with online advertising and blogs. The actual effect of online advertising and blogging can be gauged by the continuously increasing number of participants whether as individuals or organizations.
Traditional and Online Advertising
As compared to a traditional advertising, online ads produce quick results at low cost. Business entrepreneurs going into online advertising aim to attract more visitors to their websites. Once the desired traffic is established, follow-up is necessary to convert these viewers into customers or buyers.
Through the follow-up promotional technique, people tend to buy more even if it was not the original intention of the customer. People who have purchased once will buy again if a timely follow-up is made. When a person trusts a particular product or service, he/she continues to buy primarily due to the satisfaction they get. Follow-up and follow through is very important. It is a good practice in sales to get a customer to ensure that they are happy and contented with their purchase. This can also be an opportune time to present the customer with a follow-up offer but selling should only be secondary to customer service inquiry.
There are several online advertising methods and strategies which can be used to generate more visitors, subscribers and buyers into a website.
An Affiliate Program or Associate Program can be used to get interested visitors to go into a site while having other people do the legwork. This means that other people will do the job of promoting the products and services. The program starts when affiliates send visitors to a site with the use of text referrals, logos, banner ads or anything used for promotion. These visitors are then traced and tallied in a special software. Once these visitors turn into buyers, the affiliate is paid a commission. This is a sure win since affiliates are paid only for sales made. There is absolutely no risk because payment is made only when interested customers actually buy the product or service. There is no cash out unless there is actual cash received from the sale of product or service. What is important here however is that affiliates should be well paid for their efforts since unattractive incentives will fail to provide the needed motivation. Additional incentives, such as rewards or bonuses will do the business good and will surely increase sales.
The Pay Per Click (PPC) Strategy is the powerful and fastest way to bring targeted traffic into a website. With this PPC method, it is easy to attract visitors who are interested with the products and services through the use of the proper keywords. As the name implies, payment of premium is made every time a visitor clicks in a link. This strategy if correctly done is very profitable. However, lots of money can be lost if not used properly and carefully. Many people believe that the only way to develop a successful pay per click ad is to get to the number one position. However, being number one does not necessarily mean being the best. There is no wisdom in being ranked number one if it will translate to more expenses. To be successful with PPC engines, bids should be kept as low as possible.
Advertisers cannot afford to waste money on ineffective buys. When ad response is very low, there is a need to concentrate on improving the creative of the ad. Before choosing any advertising idea, goals must be defined and clear objectives stated. Identification of sites relevant to any product or service is required to get started. Effective sites are those which appeal to target customers and users. Messages need to be able to go through. They should be easily understood especially by the target audience. Promotional messages must be strong and specific and rich media may be used to expand it. This could add more depth to the creative and expand the capacity of responses. Another way is to design ads as if it belongs to the site where advertising is placed. Multiple versions of ads can be created by as much as 3 to 4 versions. This can be achieved by changing the promotional message, color schemes or text fonts. Do not be afraid to experiment as adjustments on the ads based on initial reactions can still be made. There should be no room in settling for poor responses as ads should be made to work.
Online entrepreneurs are always on the lookout for effective and affordable online advertising tools. In the process of searching for the right advertising tool, so much time, money and effort are devoted. These online advertising tools can create and generate vast number of traffics, but if visitors are not converted into buyers, the time, money and effort are all wasted. It is therefore very important that adequate attention be given to online ads that will convert viewers into paying customers. The most vital tool to track performance is the sales report copy. The percentage of buyers over the total number of visitors will determine whether or not a business is doing well. If the percentage of conversion is not good then sales technologies and strategies should be improved.
Some website operators erroneously use the traditional brick and mortar advertising technique in developing their sales copy. This causes sales copy to be ineffective as an online advertising tool. Traditional advertising is designed to get shoppers into a retail store where the sales person would take up the selling process. This is not true for Internet ads. Ads attract visitors but there would be no sales personnel to meet them as in brick and mortar stores. The sales copy is the sales person. In this case, the sales report is not only an advertising tool but also an online sales tool. Actual advertisements should include website page titles and descriptions. The rest of the copywriting should be sales oriented. Without a website copy acting as a sales tool, the use of the best online advertising tools on the net to attract traffic will be fruitless.
Blogs and Advertising
Increasing the readership of blogs take time, patience and hard work. Blogs that have good quality content as well as interesting and original, are those which attracts more readers. A good blog design is of vital importance if a blog is to create a good first impression. With several blogs and sites around, a good weblog lay-out counts. It is also necessary to link to other blogs and interact with readers. Having interaction with others invites involvement with readers and produce repeat visitors. Active participation in web forums and discussion pages may allow for addition of a signature to the post and raise the profile in the process.
Position is a key element in successful advertising. A billboard positioned along a busy intersection will not produce the same result as a billboard in a road where no one drives. The design and position of ads is likewise relevant. If they are out of sight they will never get clicked on. All business bloggers aim to have their site found to initiate what would hopefully be a continuous business relationship.
February 10th, 2008
Author: Shagufta Khan
Any business requires promotion in order to flourish. This is evident from the fact that businesses depend a lot on advertising to reach the desired audience. With all the conventional media backing you, if you still feel that you are missing out the desired audience then it is the ripe time for you to consider website or Internet advertising. Internet advertising has been very useful in generating traffic to websites and in turn help them do more business. When the correct banners and advertisements of your product or service are placed on many websites on the internet, there are chances that many people go through those websites and visit your website. The basics of Internet advertising is all about creating a traffic flow towards your website. Proper efforts made towards Internet advertising will definitely help you in generating traffic towards your website.
One major advantage with Internet advertising is that it is much cheaper if compared to the conventional methods of advertising. With the growing popularity and usage of Internet, the significance of advertising on websites remains unchallenged. With the power and reach of Internet, you will have a huge target market out there that you can use by using Internet advertising techniques. If dealing with online business, advertising online becomes really important and is also very effective. You can use a combination of online advertising methods to get the desired result. For instance, you can place all your online advertisements in a website that has the maximum visitors a day. This is crucial because more visitors will ensure that you get good numbers of visitors to your website and business through the online advertising program.
To start with advertising on the Internet, you can create an advertisement that is attractive and interesting and delivers your message clearly. Make it attractive, as the chances of people clicking are more. The best designs are the ones that use fewer words and fewer images but are simple and thus more effective. The most common form is the banner ads for online advertising. PPC ads can also be another method of profitable advertising online. You have to use the space of the PPC ads effectively to get the maximum result. Use keywords in the ad and make the title and ads attractive. Email marketing can be another effective online advertising method. In case of email marketing, always create the email advertisement with care not to get it labeled as Spam. You can publish a newsletter, to make online advertising for you. If you want to use a newsletter, make it interesting with good content. Send repeatedly after a fixed time with new contents. You can use blog and RSS feed, forums for online advertising. In all of them you have to provide something interesting to the readers to make it effective.
With the increase in the use of internet all around the globe, the internet has become the most important medium of not only trade and commerce but also of advertising and promotions. Online advertising has changed the world of advertising for ever and it would be better for you to make the most from it.
November 12th, 2007
Author: Kevin Sinclair
Advertisements are an essential element to the success of a business. However, many businesses find that they come up short with their advertising strategy. Most of the time, this is due to the fact that the advertising was under budgeted. In many cases, the advertising of a business fails because of the fact that the advertising venues that the business has is extremely limited. There are even cases of advertising failing due to the fact that the business made a common advertising mistake.
When a business develops an advertising strategy and they fund the strategy, they should be able to receive a return on that investment. If the business does not receive a return on the investment, it is important for that business to evaluate the possibilities of why this situation occurred. Many businesses make a number of mistakes when it comes to advertising. These mistakes may include the overall design of the advertisement, the placement of the advertisement, and even the location of the placement of the advertisement.
Many businesses make the mistake of believing that a large advertisement is the most effective type of advertisement. These types of ads may prove to be effective, but there are many different things that a business should consider before placing this type of advertisement. First, every single business has a target market. If your business is planning on developing a large ad, it is imperative that you ensure that it is in an area where your target market will be. For example, an advertisement that promotes the use of a particular type of fishing pole may not be very successful in a woman’s magazine.
If you have a business and you are interested in starting an advertising campaign, it is imperative that you put the proper amount of research into the endeavor. If you fail to do this, your campaign will not be successful. You must carefully research the market that is most likely to take an interest in the goods and services that you are promoting. You then must develop a plan on how to appeal to the senses of this market. Here are some great points that you can base your advertising campaign on:
- Will my product benefit someone?
- How can my product make life easier?
- What makes my product unique?
- What kinds of people would be interested in my product?
- Where do these individuals shop the most?
- What areas does my target market live?
- What income ranges involve my target market?
If you are able to answer these questions as you develop your advertising market, it is eminent that your campaign will be a success.
Your product should solve a problem or fulfill a need for your customers. If it does not, then it is extremely likely, that regardless of the advertising that you do, it will end up a failure. However, if you are able to solve a problem for a customer, or fulfill a need, and you can display this in your advertising campaign, it will probably be successful. For example, if you are selling energy vitamins, you may want to target busy mothers. Your advertising campaign can focus on the hard work and dedication that it takes to be a mother, and just how exhausting it can be. From there, you can show how your energy vitamins can increase a mom’s energy levels and allow them the ability to effectively handle all of their responsibilities.
For this type of advertisement, your company would benefit by placing ads in parenting magazines, and other magazines that are for women. Integrating these ads in commercials that revolve around soap operas, game shows, cooking shows, and similar type of media may be successful as well. Parenting websites and home school websites are other great locations for these types of websites. All it takes is a little creativity and knowledge about where your target audience lingers, and your advertising will prove to be extremely successful.
Author: Bruce A. Tucker
I am sure you have seen thousands upon thousands of Internet ads for anything and everything. Of course you have more than likely seen your share of terrible Internet ads and the really good ones. This article I am going to give three points on what makes up a good Internet ad so you can use it in your marketing strategies.
Start with a hook. A hook, (just like in fishing) is the piece of the Internet ad that catches the readers attention. In the case of your Internet advertisement, it is the headline. A bad headline would be, “Look inside to learn how to make a million dollars in ten minutes”. This headline suggests something so unrealistic, no one, and I mean not even the most desperate of people would investigate further. However, “Educational program teaches you how to increase your income”, is a much better way of writing the hook. Everyone is looking to increase their income, everyone knows education is a good way of doing that, and it also suggests that it is teaching you how to do it.
Now that the person is “hooked”, you need to keep their interest. If you are doing an Internet ad with mostly text, you can use a technique called “salting”. Salting is a way to keep the readers interest by telling them of some information and then letting them know you will give the rest to them later. For example, “Our cleaning process uses three steps to ensure the job is done right. In a moment, we will describe what they are, but right now we want to…”, you get the point. Now the reader of the Internet ad is curious as to what those three steps are and will continue to read the Internet ad until they read that information. Continually “salting” in your Internet ad, will keep the reader interested to the end.
If you are using pictures, keep in mind a picture is worth a thousand words, but a bad picture will ruin your Internet advertisement and possibly your business. If you are a hair stylist and you are promoting your business and you use a picture of someone for their hair style, yet the picture shows something you would see on a monster in horror flick, chances are, you won`t get too many responses. Choose your photo wisely.
Now that you have the reader`s interest until the very end, you have to close the deal. Closing the deal is the hardest of the three steps, in my opinion, to effective Internet advertising. Without a good close, all of the previous work mentioned is for naught. To “close” the deal, you need to give the reader something to do. For example, “Contact us today and receive 10% towards your next cleaning”. This would obviously be followed with a phone number, email, web page, or whatever it is you are trying to get them to respond to. Your reader must be given a way to reach out and obtain the product or service you just advertised about.
If you want to increase your response rate of your Internet advertisement or promotion these 3 steps alone should do it.